Views: 0 Author: Site Editor Publish Time: 2023-10-18 Origin: Site
In recent years, China's wood flooring product sales have shown a rapid rise: the annual compound growth rate of China's wood flooring product sales from 2010 to 2019 was 10.10%, and product sales reached 60,706,600 square meters in 2019.
Trends in the wood flooring industry:
(1) Continuous growth of urbanization promotes the development of wood flooring industry
Wooden flooring is mainly used for the decoration of urban properties, and the continued increase in the urbanization rate will bring about demand growth in the wooden flooring industry.From 2019 to 2021, China's urbanization rate was 60.60%, 63.89% and 64.72%, respectively, showing a steady upward trend, but there is still a large space for growth away from the developed world's average level of more than 80%. It is expected that the rural population will further transfer to the city in the future, driving a large amount of new demand in the wood flooring market.
(2) The rapid development of the refurbished homes will promote the wood flooring industry to the bulk sales model development
In recent years, China's fine decoration penetration rate has increased year by year, but there is still a large gap between the fine decoration coverage rate and that of Europe and the United States. At present, China's first-tier cities have reached a certain coverage of the proportion of well-decorated, three or four cities still have more room for improvement. Compared with rough housing, well-decorated housing has many advantages in terms of cost, environmental protection, safety and so on. For developers, the use of bulk purchasing and overall construction of well-decorated houses can save costs and realize low-carbon and environmental protection; for consumers, the reasonable design and layout of well-decorated houses can help consumers avoid safety hazards, while turnkey move-in also saves consumers a lot of time costs. With the gradual increase in the penetration rate of well-decorated homes, the wood flooring industry will develop to the bulk sales model. At the same time, real estate developers on product quality and stability, environmental performance and other high requirements, will be more inclined to choose a higher brand awareness, the company's larger suppliers, is expected to further enhance the sales scale of the bulk sales model of such suppliers.
(3) Highlighting the importance of environmental and aesthetic values
Laminate flooring and solid wood composite flooring raw materials are man-made boards, which need to be used in the manufacturing process of adhesives is the main source of formaldehyde in wood flooring. Different kinds of adhesive products formaldehyde content gap is large, the formaldehyde content of wood flooring is also a big difference. Nowadays, based on the pursuit of healthy life, more consumers are willing to choose safe and environmentally friendly products.
At present, the mainstream consumer groups show a trend of rejuvenation, with the consumer groups of consumer power, aesthetic power enhancement, in the homogenization of wood flooring products, personalization, aesthetic value of the leading products gradually received the attention of consumers. The aesthetic value of wood flooring is mainly through the geometric form, splicing method, color application, finishing process and other design elements. For example, consumers choose more polygonal, rhombus, large size boards and other new geometric forms; more use of herringbone spelling, herringbone splicing and other new splicing methods; at the same time, the use of wood grain mix and match, color mix and match, cross-cut wood grain and other color applications and finishing processes to further increase the aesthetic value of wood flooring. These aesthetic innovations for consumers to bring a different aesthetic enjoyment, so that wood flooring from the life of the product sublimated into an aesthetic decorative products.
(4) Multifunctionality and intelligence is one of the future trends in the wood flooring industry.
Solid wood composite flooring and laminate flooring as the main products of the wood flooring industry, because of its good product performance recognized by consumers. However, the functionality of wood flooring is relatively single, the future of floor heating flooring, fire flooring and other specific functional characteristics of the floor will better meet the different needs of consumers. Intelligent era, people's requirements for smart homes continue to improve, intelligent has become an inevitable trend in the development of the industry. The future development trend of flooring will show characteristics such as perception intelligence. Accompanied by the rapid development of sensing technology, the intelligent floor sensing terminal will have the ability to judge the environment and enhance the synergistic perception of intelligent flooring applications. The wide application of intelligent flooring will bring people a more comfortable and convenient home life experience, and further enhance the degree of intelligent home industry.
(5) Solid wood composite flooring is expected to become the industry's leading products
Compared with solid wood flooring, solid wood composite flooring in retaining the original wood texture at the same time, reducing the consumption of precious wood; compared with laminate flooring, solid wood composite flooring wood grain is natural, comfort, aesthetics is higher. Solid wood composite flooring by virtue of its affordable, stable quality, corrosion resistance, flame retardant and dimensional stability and other advantages, is gradually becoming the industry's main force.
In recent years, China's solid wood composite flooring sales have grown faster in all wood flooring product categories. According to incomplete statistics from the China Forest Industry Association, in 2019, the total sales growth rate of solid wood composite flooring of wood flooring enterprises with a certain scale was 5.75%, which is the highest growth rate in the wood flooring product category.
