Tmall Integrates The Three Major Industries of Home Improvement, Home Furnishing And Home Appliances, And Makes Great Efforts To Consume "home Scenes"

On December 26, Tmall held the Home enjoy Life Ecological Summit, and made efforts to "home scene" consumption, integrating the goods and service capabilities of the three industries of home improvement, home furnishing and home appliances, and creating a new one-stop shopping experience. Tmall will use AI+3D technology to create an online scene-oriented shopping space with panoramic display in short video and live broadcast; At the same time, Tmall's 13,000 offline stores will introduce home improvement categories to present a new lifestyle space in a scene-like way; In addition, the home appliance improvement industry will start the integration of warehouse network to create a service network of door-to-door delivery and delivery and installation.

"The consumption of the home scene is a huge market, starting from consumer demand, to create a new experience of 'three integration' will be a new incremental market." Tmall home enjoy life general manager En Zhong said.

At present, Tmall has launched a design product "AI can really make" based on the "home scene", and consumers can shoot living rooms, bedrooms, restaurants and other Spaces, which can generate renderings of a variety of styles such as cream wind, wabi Sabi wind, and can directly order the goods in the map. Next, "AI can really make" will be open to home appliance businesses to achieve multi-category integration and display of home improvement and home furnishment. Tmall will also build new life scenes across categories, and help businesses reach more people and scenes through short videos, live broadcasts, 3D exhibition halls and other ways to create new additions.

In addition to expanding the consumption scenario, Tmall will also expand the offline sales radius of home appliance merchants. Offline opened 13,000 stores, in the 3-to-6-line cities coverage of 95% of Tmall stores, will introduce home improvement, home categories, in a cross-category scene to present a new lifestyle space, will be home improvement home merchants to expand the offline market increment. In addition, the new home retail stores cooperated by Tmall and Actually Home and Red Star Macalline stores will also explore the "home scene" of the integration of home improvement, home furnishing and home appliances to create a new experience of online and offline homogeneity, the same price and the same service.

In addition, the home appliance industry will start the warehouse network integration, the standard network focuses on the receipt of goods and booking delivery to provide high-quality determinate service experience, refrigerators, washing machines, air conditioners and other appliances arrive the next day service, the core 100 city late will be compensated. Non-standard network focus on the delivery of one, remove the old and replace the new, a door-to-door service ability, consumers online shopping beds, sofas and other large goods, will provide "a door, free delivery" delivery service.

At present, Tmall home improvement home cooperation partners, has built the country's largest integrated delivery and installation network, warehouse network covered 333 prefecture-level cities, 2,800 districts and counties, more than 4,000 self-employed installation masters.