Is the market a size?—— In 2024 to choose the flooring industry is the golden choice to join?

Open building materials stores, the biggest risk of product selection, is to judge the choice of products by relying on their own preferences. Category represents demand. If you find a differentiated category or niche product, there seems to be less competition, but the demand is less. There are many home building materials industry agents misread the differentiation, that products with differentiation positioning will be easy to leverage the market.

Their idea of joining is that this industry in the big city slowly fire up, the product is very forward-looking, beautiful and have a sense of science and technology, my own home are used, really good! The market prospect of this product is really very good! If bring to my county seat to open a, there is no competition, can certainly fire! But then what exactly is good, and who is in charge? The characteristic of building materials stores is that they can only serve a small radius. Therefore, the differentiated products with too small market size are often in your position and can not meet the normal, sustained and stable customer acquisition demand of a store.

So selling home building materials is a business, to see whether an industry is worth joining, we must see the market size of this industry, an industry with a certain market size, is a business that can take you to make money.

Floor industry: "100 billion level just need market"

Although our country floor industry started late, but developing rapidly, in nearly 30 years to develop a variety of diversified products, established from production, sales to pavement complete service system, and formed a certain enterprise scale of industrial cluster, the whole industry has entered the mature stage of steady development.

China's flooring products mainly include laminate composite flooring, solid wood composite flooring, solid wood flooring, bamboo flooring and cork flooring 5 categories of products, among which the first 3 categories are the mainstream products. According to the incomplete statistics of China Forest Products Industry Association, the total sales volume of floor products of enterprises with a certain scale in China in 2022 is about 815.6 million ㎡, down year-on-year.

Among them, wood and bamboo floor is about 353.6 million ㎡, stone crystal floor is about 389 million ㎡, and wood and plastic floor is about 73 million ㎡. For wood and bamboo flooring, 158 million ㎡, solid wood 128 million ㎡, 33 million ㎡, bamboo 29.6 million ㎡ and other flooring 5 million ㎡. The export volume of stone crystal floor accounts for about 95%. The wood-plastic floor export volume accounted for about 70%. Outdoor wood-plastic flooring accounts for about 95%. In 2016, the market scale of wood floor in China has reached 153.8 billion yuan, and it is estimated that the market scale of wood floor in China is about 127.188 billion yuan in 2023.

Industry competition pattern: "big industry, small business pattern has not changed"

In 2022, our country engaged in wood floor production and related enterprises about 3000, mainly distributed in east China, south China, northeast, respectively formed the solid wood production, headed by Zhejiang nanxun, led by Jiangsu hengLin reinforced composite floor production, Zhejiang anji bamboo floor production and northeast three layer solid wood composite floor production base.

In terms of enterprise scale, China's small and medium-sized wood floor production enterprises account for a relatively large proportion, but in recent years, the market concentration degree of large enterprises and the industry influence of large enterprises increase year by year, and show the trend of continuous increase. At present, the top high-quality enterprises in the industry have formed competitive advantages in brand, research and development, quality, safety, cost and other aspects by constantly strengthening r & d and design, strengthening quality and control, improving environmental protection standards, building diversified channels, increasing brand publicity, expanding production and marketing scale and other measures.

The flooring industry is analyzed according to the revenue scale, there are 2 enterprises with revenue of more than 5 billion, 2 enterprises with more than 2 billion, about 5 enterprises with more than 1 billion, and about 10 enterprises with more than 50 0 million.

In the next 3-5 years, China's flooring industry, as an industry closely related to real estate, will slow down the effect of the market growth brought by the growth rate of wood floor production and sales. Moreover, due to the high market penetration rate, the market is still in the state of stock game. Therefore, for dealers, they must follow the trend, work together with excellent partners in the industry, explore new directions in the industry, and actively seek change and growth. Stimulate the potential market of the flooring industry.