Tenge Flooring's 30th Anniversary Brand Ceremony and 2023 Global Partner Summit

On November 28th, "Tiange and Thanksgiving long line - Tiange Flooring 30th Anniversary Brand Ceremony and 2023 Global Partner Summit" was grandly held in Suqian, Jiangsu Province.

Since its establishment in 1993, from the creation of floor heating solid wood flooring category, to build a professional brand of solid wood flooring, and then to serve thousands of households around the world, 30 years of development, Tiange not only makes ordinary solid wood flooring upgrade to become extraordinary floor heating solid wood flooring, but also through the "consistent quality of the surface, comprehensive service, headquarters responsible for the installation, the five commitment to the guarantee Through the complete user value chain including "consistent quality, face-to-face service, headquarters responsible for installation, five major commitments of protection", the ordinary Tiange brand has also transformed into the extraordinary "Tiange floor heating solid wood flooring experts and leaders" in the process of continuous focus, innovation and progress. The purpose of recognizing the achievements is to create higher achievements in the future; the purpose of reviewing the foothold in the past is to more accurately locate the footing point for the next step. Therefore, on the occasion of the 30th anniversary of the founding of the company, Tiange specially organized this conference to remember the journey and look forward to the future.

Mr. Hao Jiping, National Member of the Chinese People's Political Consultative Conference (CPPCC) and President of China Construction Metal Structure Association, Mr. Wang Man, Executive President of China Forest Industry Association, Mr. Li Jiafeng, President of China Timber and Wood Products Circulation Association; as well as Mr. Chen Wei, Secretary of Suqian Suqian District Committee, Mr. Gu Yu, Deputy Secretary of Suqian District Committee, Mayor of Suqian District, Mr. Qin Yonghui, Standing Committee Member of Suqian District Committee and Secretary of the Party Working Committee of Suqian District Development Zone and Mr. Liu Bunbin, Chairman of the Board of Directors of Tigermark Flooring, General Manager Mr. Xiao Yihong and other senior leaders of the company attended the meeting, and witnessed this historic moment together with nearly 600 representatives of Tenge international partners, supply chain partners, national agents, employees and store representatives.

At the meeting, Suqian City, deputy secretary of the Committee, said Mr. Gu Yu, mayor of Suqian City, is very pleased that Jiangsu Tiange Flooring Co., Ltd. settled in Suqian, as a new journey to open a new starting point for new development, 30 years, Tiange from a wood processing plant, growing into the floor heating wood flooring experts and leaders, is synonymous with high quality flooring. Looking forward to Tiange in the next brand journey, can be based on Suqian this hot spot of entrepreneurship, continue to grow bigger and stronger, from the floor heating solid wood flooring of the single champion to grow into the world champion of solid wood flooring!

Mr. Hao Jiping, President of China Construction Metal Structure Association, pointed out in his speech that: China Construction Metal Structure Association under the jurisdiction of the Comfortable Home Branch and Tiange are committed to creating a comfortable, warm and livable living environment for users, and both of them are a family; and over the years, Tiange has joined hands with the Committee on Radiant Heating and Cooling to promote the new combination of ground floor heating and solid wood flooring, reaching a strong mutual trust. Moreover, over the years, Tiange has joined hands with the Radiant Heating and Cooling Committee to promote "Floor Heating + Floor Heating Solid Wood Flooring", a brand new ground comfort home combination, and has reached a solid mutual trust. At the same time, Mr. Hao also expressed his deep admiration for the practice and persistence of Tiange's corporate culture of "focus, craftsmanship and respect". He also encouraged Tiange to make continuous efforts in the field of solid wood flooring for underfloor heating, and send warmth and comfort to more families who pursue a better life and love wood.

As the executive chairman of China National Forestry Industry Association, Mr. Wang Man also expressed that he has seen the great role played by the corporate culture of "Focus, Craftsmanship, and Respect" in the 30-year development process of Tiange. From focusing on quality improvement and category promotion, to the disclosure of craftsmanship secrets and the establishment of craftsmanship service system, to participation in the development of national standards, the release of Consumer Guide, the launch of the headquarters is responsible for the installation and the five promises, are all the embodiment of respect for the industry and users. Because of these genes, Tiange has not only created fruitful results, but also will have a bright future. At the same time, President Wang Man also wished that Tiange would start again from the brand-new base and step forward again, and that its development would be ever-changing and its foundation would be solid and evergreen.

Mr. Li Jiafeng, president of China Timber and Wood Products Circulation Association, also pointed out that through this grand celebration of Tiange, we saw that under the leadership of Chairman Liu Binbin, Tiange people are full of confidence in the future. Over the years, Tiange has always been focusing on the development of solid wood flooring for floor heating, and its products are of strong technology and high quality, and the quality of its products has been recognized worldwide through its presence in the Far Eastern Pavilion of the World Expo. Not only the products are good, Tiange also has excellent installation mode and guarantee system, is a well-deserved expert and leader in the field of underfloor heating solid wood flooring, leading the development and iterative upgrading of the industry, and is the spokesman of China's flooring industry, which has made outstanding contributions to the healthy, green and sustainable development of the industry.

In the subsequent important agenda of the General Assembly - Jiangsu Tenge Flooring Co., Ltd. unveiling ceremony, President Hao Jiping, President Wang Man, President Li Jiafeng, Cebu City, Qin Yonghui Standing Committee, together with the senior management of TENGER and the representatives of partners and dealers, jointly unveiled the grand opening of Jiangsu TENGER Flooring Co. Together, they witnessed this important moment in the history of Tiange brand development. Mr. Jin Can, deputy general manager of Tenge flooring, made a speech, he said: Jiangsu Tenge flooring project from the preliminary planning, project approval, planning and site selection, construction to the current completion of the end, the whole chain, all-round support from the Suqian government leaders, as well as industry associations, experts, attentive guidance. Jiangsu Tiange will unswervingly uphold the concept of "high standards, strict requirements, internationalization", adhere to the "high-end, intelligent, green" strategic direction, and make every effort to build China's home furnishing industry green low-carbon benchmarks and world-class solid wood flooring production, learning and research base!

In this conference, Tiange was also honored to invite many international strategic partners and supply chain partners to attend the conference to share friendship and talk about the future. Thanks to the long-term support of these international strategic partners, Tiange has not only made its way to the world stage and won international reputation, but also jointly shouldered the mission of "improving human living quality". Roshan Bisani from India said, "The solid wood flooring for underfloor heating pioneered by Tenge is unrivaled in the world. The high quality products and good service of Tenge have contributed to the strong return of solid wood flooring in the international market, and he will continue to work with Tenge to promote high quality solid wood flooring in the international market.

Peter Barretto from Canada said: the cooperation with TIGER is to go to be the one who changes the rules, to be the dominant one, "to do what the rivals can't or won't do", and the success of TIGER is the result of 30 years' hard work, and the Suqian International Industrial Park is the best proof of it.

From double-platinum strategic partner to global usage gold barrel, from Jenfer Coatings to Technos, TIGER and Technos Jenfer have established unbreakable mutual trust and in-depth cooperation. At the meeting, Mr. Wang Hao, Operation Manager of TechnoScanner (Shanghai) Coatings Co., Ltd. said: TechnoScanner is a "double-platinum strategic partner" with TIGER, and both parties have experienced many challenges and overcome many difficulties together for 15 years. On the basis of providing high-quality green, environmentally friendly, safe and healthy products, Technos also constantly listens to the needs of its partners, and meets Tiange's relentless pursuit of quality by improving the quality of its products and optimizing the quality of its services, so that it can be more competitive in the market.

With the help of this conference, Tiange's brand-new corporate video "Ordinary Bears Extraordinary" was also released at the same time, dedicated to the 30th anniversary brand ceremony. The film comprehensively demonstrates that since its establishment in 1993, Tiange has always adhered to the corporate core values of "focus, craftsmanship and respect", and has taken the mission of "improving the quality of human living" as its mission, and has achieved the history of "No. 1 in quality" to "No. 1 in category", and looks forward to the future. From "quality first" to "category first" history, and look forward to the future. The grand atmosphere of the picture texture, rich content performance, won the applause of the audience.

In the ensuing theme report session, Chairman Liu Binbin, with the new promotional video as the introduction, with strategic planning as the goal, from the "ordinary to set up extraordinary" and "from the new start" two perspectives to comprehensively elaborate the "Tiange and stand! "First of all, from the product to the user, from the enterprise to the struggler, from the brand to the heart, from the past thirty years to the next thirty years, from the Chinese floor to the world market at five levels, Chairman Liu Binbin elaborated on how to use their own ordinary to carry the user's extraordinary good life, to achieve the extraordinary cause of employees and partners, to practice and disseminate extraordinary corporate culture and values, to create and improve the quality of life, and to improve the quality of life. Corporate culture and values, to create an extraordinary future to improve the quality of human habitation, to promote China's flooring industry to master the international discourse on the extraordinary status. Secondly, in order to reach such an extraordinary dream, Tiange must start from a new beginning in the next thirty years, fully stimulate the kinetic energy of innovation, rationalize the idea of innovation, integrate innovation resources, optimize the mechanism of innovation, and empower the development of the enterprise with continuous innovation results. At the same time, he also listed in detail the "new journey, new empowerment, new cognition, new culture, new mode, new products, new technology, new factory, new services, new communication" and other "ten new" initiatives as a specific method of the path, with a comprehensive and leading innovation model for the achievement of the brand. The first speed up efficiency.

Afterwards, Mr. Xiao Yihong, General Manager of TGI, made a report on the 30th anniversary of the brand for the General Assembly. Mr. Xiao first elaborated on the definition of the brand, namely, "the reason to choose you and not others", and how to work around the realization of "growth acceleration" in the road to become the first brand of Tenge to carry out the work of sorting out. He pointed out that to be the first brand to create a clear and complete set of brand standards, this set of standards that is the differentiation between Tange and other flooring brands, and through the "first" and "only" to amplify this differentiation, to create a unique brand value. The second is through the "headquarters is responsible for the installation" of this brand of nuclear explosives to activate the brand power of Tiange, to give consumers a "reason not to buy", so as to promote Tiange really become the first brand. At the same time, around the above, in the specific tactics to build, Mr. Xiao also elaborated on the terminal line should be how the concept of ascension and marketing action iteration. Through the strategy and tactics of mutual cooperation, and then realize the acceleration of enterprise growth, to achieve the goal of the first brand.

In the past 30 years, there are countless people who have worked hard and struggled for the cause of Tiange, and they have sweated and contributed their wisdom for the future of Tiange. Therefore, this event specially set up the 30th Anniversary Award Ceremony, through which a series of awards such as Brand Contribution Award, Entrepreneurial Contribution Award, Tiange Focus Award, Tiange Craftsmanship Award, Tiange Respect Award, Tiange Win-Win Award and so on were awarded in order to give thanks to all the people who have paid for the cause of Tiange, to recognize their creations, and to thank them for their companionship!

On the eve of the conference, the release of 2024 TIGER brand new potential was also successfully held. At the meeting, Mr. Jin Tao, Minister of Marketing Department of Tiange, grandly released the new products of 2024. The new products include new flooring products, new flooring partners, new installation services and new publicity and promotion products, especially in the flooring products section, both the 30th anniversary special edition, which is rich in traditional Chinese cultural heritage, as well as the three major series of products, namely, Landscape, Flowing Light and Luxury. The new products are not only supported by new technology, new materials and new techniques, but also have creative breakthroughs in aesthetic performance and assembly methods, which will once again lead the industry design trend and activate the hot market trend.